São Paulo Fashion Forward

São Paulo may be known as the business capital of Brazil, but aside from discovering its great collection of graffiti / street art, one can get inspired though exploring its vibrant fashion scene. In the Oscar Freire (São Paulo’s 5th Avenue) shopping district sports very creative flagship stores for the most hip Brazilian brands such as the Melissa, whose space resembles a mini New York MOMA or Havaianas, where you can take infinite selfies next to giant flip flops.  For those with much deeper pockets, there are higher end brands such as Alexandre Herchkovitch and the usual suspects such as LVMH, Cartier, etc.

Oscar Freire is also a great place for people (or dog watching).

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Melissa Flagship Store, Rua Oscar Freire, Sao Paulo, Brazil

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Dress your dog for a stroll on the town, Havaianas store, Oscar Freire, Sao Paulo

 

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