Chocolate has become so ubiquitous that one can rarely feel emotionally attached to a new item or brand. But then come the Mast Brothers.
Mast Brothers Factory store in Williamsburg feels more like a book or designer fashion store than like a chocolate store. There are beautiful shelves and tables on which the chocolate bars are neatly organized. Each flavor has its own stylishly designed wrapper. You just stop caring about the chocolate taste and want to take at least one of these $8 babies home. Then, you might use it for decoration rather than eating it. And if you don’t feel like going all the way to Brooklyn, they are available for purchase in Whole Foods or the company’s website.